How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing you can do for your music business as well as your music career as a whole. You know it’s something that must be handled and when you’re not making efforts to learn how to market your music better then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at at this time and determine if you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components minus the essential third element in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much far better you’d be if you visited work on all these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Broken down in an an easy task to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. All you do should create a knowledge for you as well as your music constantly. Approach this with precision and a company direction as well as your music business foundation will be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you have made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s better to talk about these exact things than it is to make them happen in your job but this is what the music business is focused on so incorporating these procedures into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… could it be?
Again, it might seem easy enough to map these things out on paper but the truth is that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll require the sale way to often and just forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you are not touching all three components of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. NFT They’re everywhere. Lame press releases that musicians love to distribute nowadays. These press releases are posted and delivered to my inbox every day with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my friend is a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see through this. All of the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively